Fuwa Fuwa

Fuwa Fuwa is a wonderful place to eat in that provides such a unique experience by bringing the Japanese fluffy pancake to Canada. This campaign was created to create awareness by saying the product was so good Japan had to share it.
This campaign has a unique blend of realism to showcase the fluffy pancakes Fuwa Fuwa is known for, typography which is pairings to pancakes, such as butter and maple syrup, and cute vector add-ons to showcase anime culture in Japan. Fuwa Fuwa's branding is very clear with the consistent yellow blobs present in all of their ads.